Doritos has it in the bag!

I think the new ad campaign surrounding the newest flavour of doritos is great and gets the fans in touch with the brand. The idea here is to taste the new flavour, then, because it has no name yet, to name the flavour. Then with that name, create a television commercial to promote it. Fans have the ability to become the 'Doritos Guru' and win $25, 000, plus 1% of future Canadian sales.. How crazy is this.