Ogilvy approached the idea of the Shreddies in a very interesting way. It won Gold at the CMA's for the idea of the "diamond shreddies". Who knew that rotating the product itself could create such a buzz. I went for a moch interview and spoke with one of the agencies best, and she noted that this idea came about from an intern who came to Ogilvy not too long ago. To me this gives students hope that they could come into an agency and work on big accounts and actually have their work being produced so soon. Ogilvy won numerous awards for this campaign , including Clio and Young Guns gold award and of course the award for 'Best of the Best' at the CMA's.